A Study on the Characteristics and Development Direction of Packaging Design of Children’s Food

The packaging design of children’s food product should have 3 critical features, safe, convenient and enjoyable. An excellent packaging design of children’s food should be a perfect combination of structural design, exterior design and packaging material. In terms of nature, the packaging design for children’s food is very special. Not only does the design need to follow Basic designing rules, it also needs to be conducted based on children’s physical characteristics. The color, style and pictures of children’s food packaging have to cater to children’s psychology.The new packaging techniques greatly improved the packaging of children’s food. The new green intelligent material without pollution is the direction of future packaging industry. Children’s cartoon graphics brought up varieties of children’s food packaging.This thesis is a detailed study on the characteristics and direction of children’s food packaging. It starts from talking about children’s different consumer psychology in different age periods, and summarizes the variety of design styles of children’s food packaging. It also analyses the presentation of different design elements of the food packaging for different age groups of children. Beside the technical consideration of design, the packaging design of children’s food has to meet children’s psychological needs. A good packaging design of excellent creativity can significantly add more additional values to the children’s food.